The TirolBerg promotes its presence at the 2011 Alpine Skiing World Championships with a new invitation pack

Posted on February 15, 2011

Creative packaging for Tirol

Austria’s TirolBerg presents the ultimate VIP hospitality and networking destination for sports stars, media, corporate guests and Tirolean fans. To promote the attraction at this year’s Alpine Skiing World Championships 2011 in Garmisch Partenkirchen, Germany, the Tirol Tourist Board distributed invitations in a glossy, new format designed by Burgopak.

The Tirol has hosted the TirolBerg for the past ten years, maintaining its exclusive presence and asserting itself within highly competitive global travel industry. Emulating the luxury that goes with VIP treatment, the new winter 2011 TirolBerg invitation pack applied Burgopak’s patented slider mechanism to present to recipients the very best in design and presentation skills.

A dynamic and versatile format, the slider design provided the Tirol Tourist Board with six panels to use for brand communication. As well as holding the TirolBerg invitation, various parts of the pack were used to illustrate additional information on the event and guide recipients online to register for entry to the attraction.

Mark Hassan-Ali, new business manager at Burgopak says: “The slider pack design was a perfect fit for the TirolBerg invitations – not only did it allow a detailed message to be sent out, but it also helped to increase brand identity and make the attraction appear more edgy and exclusive.

Graphics were supplied by the Tirol Tourist Board, using Austria’s official colours of red, white and black. Burgopak, a leading packaging design company based in London, completed both the pack’s structural design and production. The invitations were distributed to guests and partners of Tirol Werbung, including Tirol’s partner destinations St. Anton am Arlberg, Ischgl, Sölden, Kitzbühel and the Seefeld Arena.

Held in an 500 square metre marquee, the 2011 TirolBerg has an entirely new design, with room for 300 visitors. For the first time ever this year, an additional fan area filled with Tirolean specialties and “Gemütlichkeit”. It has been installed in front of the TirolBerg, allowing extra fans to experience the Skiing World Championships at the gateway to the Tirol. For further information on the attraction, visit TirolBerg.

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