STABILO International’s latest product range, EASYergonomics experts, has been launched on the European market in an appealing, youth-orientated packaging style designed by Burgopak Germany. Targeted towards children and adolescents, the packaging design has drawn upon the theme of “human engineering,” reflected through the unification of structure and image for an eye-catching and compelling retail solution.

A simple yet effective symbol of the hand has been utilised across the range of packaging, offering both an immediate indication of the product’s function as well as enhancing the brand’s shelf presence. To stimulate consumers’ imaginations and attract their attention, the packs feature the hand as a clear window on the front of the pack, visually displaying the contents as an x-ray image.

Focusing on STABILO’s dedication to innovative and ergonomic design, the packaging furthermore features the added benefits of a retail-ready hanging hook and user-friendly cartonboard structure. Two colour variations have been produced in blue and pink.

Demonstrating positive results from a new creative collaboration with STABILO International, Burgopak Germany’s expertise in design and packaging technology has reflected the same dedication that STABILO invests in developing its ergonomic pens.

Marcel Miller, Head of Packaging Technology at STABILO International says: “The collaboration with the Burgopak Team was (and is) extremely pleasant. I’d like to emphasize the creativity in terms of packaging design and the solutions found regarding the required structural design quality. The (Burgopak’s) reaction was (and is) always fast and reliable. Even during the start of production modifications and changes were implemented with constant diligence to meet all necessary requirements. I guess, even Burgopak was surprised about what can happen to packaging content during transport tests. After this first, very positive cooperation, I hope to get together on further, exciting projects. “

Benjamin Köhrich, Director of New Business Development at Burgopak Germany says: “We are proud that STABILO International has entrusted us with the task of designing and implementing the EASYergonomics experts pack. STABILO’s broad mind and professional cooperation made it possible for Burgopak to make the most of our resources to the full extent, including production and logistics – resulting in a clear differentiation and productive outcome at the point of sale. The collaboration on this project was a pleasure. Thus we are looking forward to facing future challenges together with STABILO International.”

With its ergonomic grip zones and shape appropriate for age and hand size, the STABILO EASYergonomic experts family provides correct pen posture for improving writing performance and success at school. The EASYergonomic Gift Set includes a beginner’s pencil, filler-pen plus cartridge, mechanical pencil plus 3 refill-pencil-leads, ergonomic pencil for advanced beginners, eraser and a comprehensive booklet. A global manufacturer of writing instruments, STABILO International has always been characterized by great innovation and inventiveness. In particular, ergonomics and its significance in the development of customized pens for left and right-handed children and adolescents, is a fundamental element of the company’s philosophy.

Burgopak is a global packaging design agency offering unique, customized solutions for broad range of products and markets including stationary, gift cards, mailers, promotional items, CD & DVDs, electronics, cosmetics, healthcare and pharmaceuticals.

For further information please contact Burgopak’s marketing department.

Delivered in stylish packaging, designed by Burgopak, the gift cards can be put towards more than 800 boutique hotels from all over the world, specially handpicked by Mr & Mrs Smith.

The Mr & Mrs Smith website now also features a beautiful video demonstration of the slider gift card packaging design, which you can view here.

The gift cards can be bought in multiples of £50 and with orders over £5,000 you will receive a free £250 hotel voucher, just for you! Find out more and book away….

Find out more on the packaging design range created by Burgopak for Mr & Mrs Smith – view full case study.

Maalox Plus is one of four products to be launched by Sanofi in the Burgopak slider design. Sanofi’s first product launch was Dolipranelib for the French OTC market in September 2010. Sanofi’s heartburn brand Maalox in flavours Menthe and Citron have also been launched. Maalox Plus will be Sanofi’s first product to be launched into the Italian market using the Burgopak slider.

The Burgopak slider’s compact size and engaging opening system is complimented by the products bright yellow outer carton and contrasting orange blister chosen by Sanofi. This combination ensures that the Maalox Plus product boldly stands out from its OTC competitors on pharmacy shelves and also aims to increase consumer brand recognition. The Burgopak slider design itself focuses on patient compliance and ensures all vital information is clearly displayed and available whenever the product is used.

The launch of Maalox Plus in Italy continues to strengthen Burgopak’s presence in the pharmaceutical & healthcare industry across different market regions. Tim Clarke, CEO of Burgopak Healthcare & Technology says: “We are delighted to continue to work with Sanofi by extending the Maalox brand using the Burgopak slider into the Italian market. This is a great compliment to the slider design and is further recognition that the Burgopak slider is appealing to consumers across the global OTC market.”

In 2008 the first automated Burgopak slider was launched into the pharmaceutical market, offering companies a unique operating system that supports patient safety and compliance, and is robust, portable and user-friendly. These innovative pharmaceutical packs incorporate Burgopak’s patented sliding mechanism, keeping the patient information booklet, the blisters containing the medication and the branded outer carton conveniently connected at all times.

For more information please visit the Burgopak Healthcare & Technology website.

With nearly 1000 entries from 5 continents, this years Pentaward winners were selected by a jury of international marketing specialists and designers chaired by Gerad Caron, founder of Carre Noir (France) and with other members from companies including BIC Corporation (USA), Procter & Gamble (Belgium), Turner Duckworth (UK), Suntory (Japan) and Cowan Group (Australia).

Burgopak’s award-winning packaging design for Aura Health & Wellbeing showcases a wonderfully colourful and minimalistic branding aesthetic as well as the clever integration of logo and structural design to create a central and uniform identity.

Dane Whitehurst, creative director at Burgopak said, “We are honoured to have our work for Aura Health & Wellbeing selected by a jury of respected industry leaders and to be recognized with this prestigious award. Rewarding not only creative excellence, this award demonstrates our commitment to offering packaging design solutions that consider the brand, consumer and retailer and delivering results that go beyond our client’s expectations.”

Aura Health & Wellbeing is a new modern health and lifestyle brand offering organic and traditional Chinese health food, supplements and beauty remedies within the UK. With over ten years of experience within the packaging industry, Burgopak were called upon to ensure the new brand would fit comfortably into the UK market by portraying a sense of its traditional Chinese roots whilst maintaining a fresh and modern look.

Colour, shape and form have been consciously used and considered throughout the Aura Health & Wellbeing design project. Resembling origami style structures of intricate folds and precise structural design, the cardboard packaging as well as the logo motif are designed around an abstract representation of a tealeaf, repeated three times to represent inner strength. A palette of natural colour tones further work to subtly reflect the organic nature of the products ingredients, as well as distinguishing the different product families.

“We have been very impressed by the quality of Burgopak’s brand identity, structural and artwork design services. Burgopak has a very friendly and cooperative team with highly professional skills – they were a pleasure to work with and made the entire project run smoothly.” Yu Liao, Dr China.

The winning creations will be exhibited at the DesignPack Gallery in Paris January 2012 as well as being published in the second volume of Pentawards by TASCHEN in October 2012, featuring the Pentawards winners from 2011 and 2012. The winning designs are now showcased on the Pentawards website.

DOWNLOAD PRESS RELEASE PDF

Combining innovation, practicality, quality and vast industry knowledge and experience, Synergie and Burgopak are now working together to provide a broader range of products and dedicated services in packaging design. For high quality custom design and the patented slider pack, Synergie is Burgopak’s preferred manufacturing partner for UK-based projects.

A range of exceptional packaging designs will be on display at the companies’ easyFairs stand, including the Mi Suny iPower4 slider pack, a clever retail-ready POS solution demonstrating the ability to show a product in an exciting way while ensuring product protection and ease of opening.

As well as showcasing the best in British packaging design, Synergie and Burgopak are also holding an exciting prize draw with the chance for visitors to the stand to win a Kodak Digital Camera.

easyFairs Packaging Innovations 2011 is being held at the Business Design Centre in London from 6-7 October. Synergie and Burgopak can be located on stand H7 with representatives available for brief consultations and to offer advice on all your packaging requirements.

Download the press release PDF

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The RAR is a comprehensive online information resource, free of charge to brand owners looking for agencies.

The RAR identifies the best agencies based on feedback from clients, gathering ratings and references from thousands of marketing professionals.

To view Burgopak’s listing, please visit www.recommendedagencies.com/burgopak/

Aura Health & Wellbeing is a new modern health and lifestyle brand offering organic and traditional Chinese health food, supplements and beauty remedies within the UK.

To ensure the new brand would fit comfortably into the UK market, Aura Health & Wellbeing called on Burgopak to portray a sense of its traditional Chinese roots whilst maintaining a fresh and modern look.

The branding, artwork and structural design for Aura are intrinsically linked, using colour, shape and form to depict a central and uniform identity for the new lifestyle product brand. A palette of natural colour tones was chosen to reflect the organic nature of the products ingredients, as well as consciously being used to easily distinguish the different product families.

The Aura logo motif was designed to illustrate an abstract representation of the tealeaf, a symbol itself which holds significant value in traditional Chinese customs as a form of divination. The structural design for Aura’s tea bags and mixed granule boxes reflect and tie in nicely with the shape of the brand’s logo, integrating the tealeaf motif into the lid structure and sides of the packs.

Burgopak also developed all artwork layout, label design and colour matching for the Aura range. Placement of text was integral to the design process to assist in making the products easy to find in point of sale displays and to clearly display essential product information. Clean and simple artwork was developed which could also be screen-printing directly onto Aura’s beauty cream pots. All plastic bottles, pumps and pots were sourced by the client.

“We have been very impressed by the quality of Burgopak’s brand identity, structural and artwork design services. Burgopak has a very friendly and cooperative team with highly professional skills – they were a pleasure to work with and made the entire project run smoothly.” Yu Liao, Dr China.

The new products have been introduced within Dr China retail stores, one of the largest alternative treatments and natural remedies providers in UK. Aura Health & Wellbeing offers herbal teas, plain and mixed herbal granules, massage oils, herbal supplement capsules and beauty creams.

To view the Aura Health & Wellbeing casestudy, please read more here.

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Within the exhibition and festivities, businesses and studios from all areas of the design industry were also invited to hold workshops. These group-based activities offered attending graduates and students a good networking opportunity, a chance to gain some insight into the working world, ask as many questions as possible and pick up some handy tips and advice for their future careers.

Keen supporters of fresh talent, and already with a studio comprising of an eclectic array of skills, Burgopak Design & Packaging were keen to subject this year’s New Blood with an introduction to packaging design.

Held on the festival’s main fete day, Sunday 3rd July, our workshop was based on exploring structural innovation and paper engineering. The afternoon commenced with a talk by Burgopak’s creative director Dane Whitehurst, who gave a detailed insight into the packaging industry, demonstrating Burgopk’s approach and how our studio works. It also highlighted how a typical project runs from the initial brief, right through to production and delivery.

An experienced college tutor, Dane’s talk triggered a broad scope of in-depth questions from our workshop attendees who were all eager to understand more. It was fantastic to see so much enthusiasm from a clearly talented bunch!

With a brilliant group of twenty-five attendees and Burgopak’s Design & Packaging studio all there to help out, the workshop then proceeded into an interactive and hands-on packaging challenge.

Carrying on with the theme “from concept to production to delivery,” we set the group a packaging design brief by a fictional new brand of alcohol: Burg Premium Vodka. The idea was to come up with an interesting but low-cost packaging solution that could promote a new product to retailers, as part of a launch.

Taking on board their learnings from Dane’s presentation, the graduates needed to consider for the brief both structural design and how the branding could align with this, as well as considering how their designs may be produced and delivered.

The workshop was split into three groups, each with a designer to oversee their work and help out with their solutions and thinking processes. Burgopak’s Managing Director Rosie Ashurst and Account Director Katie O’Callaghan posed as the ‘client’ to provide feedback and add to the sense of a real work place situation.

The result: All three groups produced incredibly well thought-out solutions, each entirely different from the other which provided some interesting discussion for the larger group session. With the materials provided, sketches were drawn and rough mock-ups were made. Each group presented their work back to the others as though they were pitching for the job. Presentations were made at two stages – once half way through to see where everyone was at and again at the end once the project was complete.

On the whole, the level of talent that was exposed, creative thinking and calibre of work were of a very high standard. It was great to see everyone getting their creative juices flowing and throwing ideas around – each and every person was involved in some way throughout the whole process, feeding off each others ideas, so gaining a sense of how a studio runs could really be felt in that kind of positive environment.

As a studio, we found the whole workshop process incredibly rewarding – seeing the amount of enthusiasm from our group and how they were channelling our constructive feedback into their ideas and designs was fantastic to see. It felt good to know we could impart some valuable inside-the-industry knowledge as well as vital considerations for designing for a client.

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For graduates that are interested in applying for an internship – structural and graphic design – please send a covering letter, CV and your design portfolio (PDF file, 2MB max) to recruitment@burgopak.com

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Burgopak’s packaging design workshop was one of many group sessions organised for the D&AD New Blood festival

Burgopak’s presentation stage for the workshop

The groups begin to brainstorm their ideas and concepts – heads down and hard at work

Burgopak’s creative director, Dane Whitehurst, leading his workshop group

Senior designer, Hadley Baker, and colour scientist, Kiran Deshpande, assist another workshop group with their pitch

Initial structural design sketches developed during the session

Structural designer, Nick Dungan, and intern, Matt Mitchell-Camp, offer some paper engineering advice

The groups present back to the workshop their packaging pitch and creative thinking

Managing director, Rosie Ashurst, and account director, Katie O’Callaghan, pose as the ‘client’ providing the groups with constructive feedback on their ideas

Initial prototypes developed at the workshop – we were impressed with the level of skills displayed!

A photograph of Bernie Ecclestone shows the Formula One’s CEO handing Prince Harry the pack at Silverstone on Saturday 9th July 2011.

Utilising Burgopak’s patented sliding mechanism, the matt-black pack features metallic foiling in red and silver for a sleek and stylish look.

To view the full article, visit The Metro Online.