Fortnum & Mason champagne and chocolates gift packaging design
Aim: To develop a luxurious packaging format to house Fortnum & Mason’s best selling gift selection of champagne and chocolates.
Strategy & Tactic: The iconic Fortnum & Mason hamper gift defines luxury and represents what the iconic British department store is recognized for internationally – its high quality goods, fine wine and beautiful presentation. Burgopak’s packaging solution was to combine high quality structural design, material choice and print technique to emulate the brand’s profound heritage and value.
Design: Incorporating Burgopak’s patented sliding mechanism, a tray holding the finest quality chocolate truffles is pulled open and simultaneously reveals a seductive mix of champagne and satin in the top. With gold satin lining and ribbon, the sumptuous gift packaging has been over-wrapped in matt-black paper featuring Fortnum & Mason’s logo printed in silver and gold foil to add the finishing touches.
End Result: The champagne and chocolates gift box contains a bottle of Fortnum & Mason’s house champagne and handmade chocolate truffles – “The perfect gift for almost any occasion” – sold in store and online.
