Mi Suny iPower4 Packaging Design
Aim: Support the retail presence of Mi Suny’s new iPower4 battery sleeve. The patented iPower4 is a convenient and portable power source for Apple’s iPhone4, which can be topped up throughout the day with a built in solar powered charger or via USB.
Strategy & Tactic: Mi Suny required an in-store solution that would consider the brand, consumer and retailer – differentiating the product from competition, ensuring the product’s protection and level of security while remaining brand conscious and user friendly.
Target Audience: iPhone4 users, electronics enthusiasts and travellers.
Design: Working in conjunction with Synergie Packaging, Burgopak designed and produced a retail-ready packaging solution using an intelligent format to simultaneously enhance brand communication, visually display and securely hold the iPower4. The design demonstrates the ability to show a product in an exciting way while ensuring product protection as well as ease of opening. With simple opening instructions, Burgopak’s patented sliding mechanism allows the device and product information to be displayed in-store, while still being held within a secured seal and without harming the pack. Featuring a clear sombrero-hanging tab for convenient POS display, a matt laminate and UV varnish have further been used to give the pack a premium look and feel.
“Working with Burgopak always creates the right solution, when our design teams come together the results are truly awesome. We have very high hopes for the success of the MiSuny unit with the Slider Pack… innovation meets innovation, it’s a match made in heaven.” Paul Marsh, General Manager, Synergie Packaging
End Result: The packaging design was initially required for the product’s launch and promotion at the 2011 CES (Consumer Electronics Show). For more information, visit Mi Suny.
