Sony Ericsson quick start guide user manual booklet design
Aim: To assist in the redesign of Sony Ericsson’s quick start guide for their Xperia™ X10 Mini and Mini Pro mobile phone handsets. The pocket-sized compact Xperia™ X10 mini and mini pro Android smartphones have been designed for one hand navigation with quick customization and access to top apps and entertainment.
Strategy & Tactic: A new approach to educating users on the start-up process was required with the implementation of a considered communication design strategy. Unifying a diverse range of research, testing and design, Burgopak was to develop an in-depth understanding of the needs of both new and existing smart phone users and identify key issues with how the then-current user guide was explained and presented and then re-format this accordingly.
Target Audience: New customers and users of Sony Ericsson’s Xperia™ X10 Mini and Mini Pro mobile phones.
Design: From key insights derived from user testing and focus groups, Burgopak developed a new method of delivering important setup information focusing on visual communication and its ability to clearly and effectively educate users. The new easy walk-through guide holds consumers’ hands, visualizing exactly what appears on screen at each stage rather than trying to explain with text. This also conveniently increases flexibility for multi-lingual releases. The guide’s content was also reordered to create a logical step-by-step setup process for new users while colour coding allows advanced users to quickly and easily access specific information.
The booklet was also sympathetically incorporated into the existing packaging solution, strategically placed on top of the mobile phone device for ease of integration and to highlight the importance of the quick-start guide. Rather than being buried under all the other in-box collateral, the booklet’s packaging placement requires customers to take the guide out with the phone and have it to hand when needed, encouraging a positive and stress-free set-up process.
End Result: The design has been positively received in the UK. A full version of the guide can be downloaded here.
