STABILO International EASYergonomics experts retail packaging design
Aim: To enhance the shelf presence and appeal of STABILO International’s latest product range, EASYergonomics experts. With its ergonomic grip zones and shape appropriate for age and hand size, the STABILO EASYergonomic experts family provides correct pen posture for improving writing performance and success at school.
Strategy & Tactic: Drawing upon the theme of “human engineering” and innovation, design and produce an appealing, youth-orientated packaging style focusing on retail impact and ease of use.
Target Audience: Children and adolescents.
Design: Working with STABILO International’s packaging technology department, Burgopak Germany has unified structure and image for an eye-catching and compelling retail packaging solution for the EASYergonomic experts product range. A simple yet effective symbol of the hand has been utilised across the range of packaging, offering both an indication of the product’s function as well as enhancing the brand’s shelf presence. Two colour variations in blue and pink feature a clear window on the front of the pack, resembling an x-ray image of a hand to visually stimulate children’s inquiring minds and draw consumers in. Focusing on STABILO’s dedication and investment in ergonomic design, Burgopak’s packaging solution furthermore features the added benefits of a retail-ready hook hanger and user-friendly cartonboard structure.
End Result: Marcel Miller, Head of Packaging Technology at STABILO International says: “The collaboration with the Burgopak Team was (and is) extremely pleasant. I’d like to emphasize the creativity in terms of packaging design and the solutions found regarding the required structural design quality. The (Burgopak’s) reaction was (and is) always fast and reliable. Even during the start of production modifications and changes were implemented with constant diligence to meet all necessary requirements… After this first, very positive cooperation, I hope to get together on further, exciting projects. “
The EASYergonomic Gift Set includes a beginner’s pencil, filler-pen plus cartridge, mechanical pencil plus 3 refill-pencil-leads, ergonomic pencil for advanced beginners, eraser and a comprehensive booklet. The pack is currently being sold for RRP 19.40 Euros in Germany, France, Austria, the Netherlands, Switzerland, Slovakia as well as in South East Asia, the UAE and Saudi Arabia.
