TirolBerg invitation packaging design
Aim: To promote Austria’s TirolBerg attraction at the 2011 Alpine Skiing World Championships in Garmisch Partenkirchen (Germany). To assert Tirolean tourism within the industry’s global competition.
Strategy: Create a new invitation pack that would promote the TirolBerg as the ultimate VIP hospitality and networking destination for sports stars, media, corporate guests and Tirolean fans.
Tactic: To emulate the experience of luxury and exclusivity, a premium format was required. The pack would not only need to hold the TirolBerg invitation, but also efficiently communicate additional information about the event and guide recipients online to register for entry to the attraction.
Design: Burgopak’s sliding mechanism was incorporated into the invitation design, presenting to recipients the very best in design and presentation skills. The dynamic and versatile design provided the Tirol Tourist Board with six panels to use for brand communication – each section was used to illustrate useful information about the event.
End Result: The invitations were distributed to guests and partners of Tirol Werbung, including Tirol’s partner destinations St. Anton am Arlberg, Ischgl, Sölden, Kitzbühel and the Seefeld Arena.
