Burgopak’s structural design team created a cardboard lifting mechanism which elevates the product and adds an extra dimension to the packaging.
Inspired by the sliding mechanism of the Burgopak slider, Aqualis briefed the design team to create a pack which gave the customer an engaging and unique opening experience and complemented the delicate sophistication of the artwork. The bottle and satin bag are framed securely on the pop and pull and are revealed simultaneously as the pack is pulled open by a contrasting black satin ribbon.
The chosen solution was to create a lifting mechanism which worked with the Burgopak mechanism and presented the bottle to the customer, creating an innovative design with a very distinguished brand identity. The functionality of the pack also shows off more of the ceramic bottle as it is lifted up and allows for easy removal of the product.
Each fragrance has a unique and individually created illustration to identify the scent. The artwork was printed on coated folding box board to ensure a high definition finish, perfectly illustrating the beautiful watercolour inspired artwork.
