The Fit Lab Trial Kit allows a customer to sample a range of Durex condom sizes to find their best fit. Durex needed a packaging solution that did more than just ‘wow’, something that got people talking. Pairing our Slider pack with a discrete kraft mailer, we were able to build just the experience.
The slider pack opens to present the condoms as well as revealing extra print space for messaging. Visually striking, the artwork builds on the feel of the pack by adding tactile features such as soft touch varnish, spot UV details and embossing.