Smartly concealing two Peroni bottles within the pack, each bottle is displayed individually as the product tray is pulled open, simultaneously extending the opposite side.

The slick packaging format allows the two bottles to be displayed alongside relevant product information, with a sophisticated tricolour palette and beautiful Pop artwork completing the narrative.

To protect the contents, the pack has been subtly reinforced, which strengthens and compliments the implistic beauty of the design, serving a functional purpose while echoing the “effortless style nd flair” of the Peroni brand.

Clear brand communication was applied to the pack throughout paying homage to the company's brand and history.